Sunglass Hut has enlisted our collaboration for the localization of their global brand campaign, "Find Every Shade Of You." This initiative aims to resonate with our audience by incorporating the

To bring this campaign to life, we've joined forces with two influential personalities: CPT, the renowned rapper from Cape Town, and Shekhinah, the award-winning songstress.

We strategically introduced assets in-store, enhancing the visitor experience and extending the campaign's reach. The approach encompassed a blend of immersive in-store content and far-reaching digital engagements, resulting in a dynamic and impactful campaign that resonated with our audience.